YouTube Creators
Bing Chen is a principal architect of the multi-billion dollar global creator and influencer ecosystem as YouTube’s first Creator Marketing Manager and, subsequently, Global Head of Creator Development & Management where he led the global creator strategy and most major creator programs.
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O Developed and launched the modern-day YouTube Partner Program globally
O Launched Watch Time, the guiding algorithm of YouTube
O Co-created global rewards system including the coveted Gold and Silver Play buttons
O Co-produced and led YouTube’s original investments in VidCon, DigiTour, and YouTube FanFest, the seminal leaders in online video events
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O Launched global monetization for creators
O Collaborated on standardization of influencer marketing programs and rates
O Co-led and launched scaled creator support efforts
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O Established “creator” as canonical industry lexicon (previously was “partner”) to describe multi-hyphenated skillsets
O Co-created and co-launched YouTube’s marquee and longest-standing creator incubator, NextUp
O Created and launched most major creator communications systems including youtube.com/creators, several social channels, and more
O Trusted confidant to top YouTube stars
“Bing Chen is the Global Head of Development and Management at YouTube. The 27-year-old exec helps up-and-coming stars make the most out of the online platform which attracts 1 billion viewers per month. He’s helping the next Justin Bieber and the next Fred find their audiences.”